When we think or talk about strategy, we usually think big. A country has a foreign policy or economic strategy. A company has a financial or business strategy. There are strategies for conducting a war, entering a new market, or working with clients. Strategy is usually associated with big-picture thinking, important goals, and a relatively long time horizon.
But we also use the word on a much smaller scale. A football team has a strategy for a match. A tennis player has a strategy for playing an opponent. A boxer has a strategy for a fight. And these strategies may change during the match, set, or round.
So how far can we reduce the scale and still speak of strategy? Can there be a strategy for a five-minute conversation? For an unexpected encounter with someone? For opening a door? Even for saying “Hello”?
At first, this sounds absurd. Surely opening a door is an operation, not a strategy. Saying “Hello” is simply an action. Usually, yes. But imagine unexpectedly meeting an old colleague with whom you have a difficult relationship. In a few seconds, you have choices. Do you approach or wait? Smile or remain formal? Shake hands or simply nod? Stop for a conversation or keep moving?
Something meaningful may be at stake. There is uncertainty. There is a challenge. There are choices. And you need an approach. The encounter may last only thirty seconds, but the situation can still be strategic.
This suggests that the scale of strategy is not necessarily measured in years, kilometres, money, or numbers of people. Strategy does not always require a big situation. It requires a strategic situation.
And perhaps strategy begins when a meaningful goal meets a challenge, creates a choice, and calls for a deliberate approach. The action may be tiny. The thinking behind it may be strategic.
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